Branding¶
The visual identity of ffmpeg-wasi and its downloadable brand assets. ffmpeg-wasi is a headline project with its own palette rather than the shared phpboyscout teal and amber, so it reads as itself first and as part of the estate second.
The mark¶
ffmpeg-wasi's logo is a sealed jar with a film reel inside. The jar is the sandbox: FFmpeg's media libraries running inside a WASI module, with nothing getting out and nothing getting in that the host did not put there. The reel is the media, and the play triangle at its hub says it does not just hold the media, it runs it. Crimson lid and reel, midnight ink linework, bone glass.
Logo variations & downloads¶
Vector (recommended)¶
Scales indefinitely without quality loss, so use it for the web, print and high-resolution displays.
- Transparent (logo_transparent.svg)
- Light background (logo_light.svg)
- Dark background (logo_dark.svg)
Raster (PNG)¶
| Size | Transparent | Light | Dark |
|---|---|---|---|
| 32 × 32 | png | png | png |
| 64 × 64 | png | png | png |
| 128 × 128 | png | png | png |
| 256 × 256 | png | png | png |
| 512 × 512 | png | png | png |
| 1024 × 1024 | png | png | png |
Favicon¶
- favicon.svg: a simplified single-motif glyph, not the shrunk logo, so it stays legible at 16 px.
Colour palette¶
| Usage | Name | Hex | Swatch |
|---|---|---|---|
| Primary | Crimson | #C9184A |
|
| Primary, dark surfaces | Rose | #E8456F |
|
| Ink and dark background | Midnight Ink | #161A2D |
|
| Light background | Bone | #F1EBE0 |
Rose is crimson lifted for contrast against ink, used for links and accents on the dark scheme where crimson itself falls below the readable threshold.